Benefits Of A Proper Distribution Network Design

By Christine Smith


For a firm to be successful in its operations, it has to make sure that its products are well distributed until they reach the final consumer. The firm has to set up a functioning system that includes a network of people, storage facilities and transportation that will efficiently move its products, otherwise known as a Distribution Network Design.

There are merchandises that do not reach some places where users need them and this usually happens because the producer does not put in place functional designs for their product to reach all users. To ensure that a product reaches its target market, its producers must understand that different techniques work for different products and they should find a system that will best supply their item.

When choosing a supply strategy, issues like the time which it takes the product from the production area to the market should be considered. As some goods may be perishable, strategies that ensure they reach the consumers in a timely manner should be deliberated. It is also necessary to involve retailers who know the product well and will have an easy time selling it.

Since there are many companies distributing their products at the same time, competition is always tough but this should not be a turn down. A firm can find out the strategies competitors are using to do their distributions and capitalize on areas where they are making mistakes, or they can also implement techniques that the competitors are not using to gain an upper hand.

As the purpose of doing business is to satisfy customer needs and make profits at the same time, a firm should carefully examine how much will be spent on the process. After a particular method has been settled on, the firm has to set up the system and this may include training employees. As this might be expensive and time consuming, it is paramount to weigh the cost that will be incurred against the benefits before committing funds to it.

Many organizations settle on a distribution plan that will cost them the least to implement. When cost is the major factor in making such a decision, often the efficiency of the system will be put to the test. An organization should do all it can to ensure decisions are not based solely on revenues and after a decision is made, the selected design should be followed religiously to ensure the organization stays on course.

The way the government is involved will also be a major factor. The authorities involvement comes in terms of the laws set that affect taxes, labor as well as transportation restrictions. Firms have to be aware of such things and must be up to date with the current regulations to ensure that they make well informed decisions and avoid ending up on the wrong side of the law.

Before settling on a strategy to fully implement, a firm must vigorously check out all the available options on the table. This is done by checking how much will be used to implement a design against how beneficial it will be in the long run. After one has been chosen, it is also necessary to keep an open mind as new strategies may come through later that might make operations run much easily.




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