As the supervisor of a particular department, you are the one who is typically called to explain why things are not going as they should. Therefore, to avoid these situations, you have to be proactive at all times. If you handle the marketing and distributions of products, then you need to ensure you have done all you can to ensure distribution network optimization. This is not always easy, but if you stick to some basic rules, it will not seem like an impossible task.
Before you start coming up with solutions, you need to know where the problem lies. Some people will send representatives to speak to the vendors who stock their products, while others will focus on the customers. Both options are viable, but you should combine them to get reliable data. When you continuously hold these surveys, you will be able to tell what the consumers like and dislike about your products.
Essentially, when you have poor sales, it is either because you are targeting the wrong people, or you are stocking the wrong products. Therefore, to correct a situation like this, you will either need to change the target market, choose a different geographical region or change your products.
In some situations, the problem will not be the products or the market but the people in charge of these markets. You might have distributors who are not aggressively marketing the products or others who use ineffective methods. Essentially, the only way for you to save your sales in such a situation is to remove the person in charge. However, this does not automatically mean retrenching them. You can assess their skills, and then transfer them to another department where they can be useful.
Altering the distribution chain is not a small decision, and therefore you should not make it on your own. For this process, you should have a committee comprising of representatives from all the departments. Including all these people from the beginning will ensure that everyone is kept in the loop, and you also have different opinions and suggestions to use. It will also ensure that in case something goes wrong the blame will not fall squarely on you.
Professionals estimate that to come up with effective long term plans, the planning process should take at least four months. However, you will need to make some immediate changes to minimize your losses. What you could do is draft some short term fixes for the more pressing problems. From here, start making the changes in stages.
While coming up with your strategy, ensure you use the proper tools and software. This will speed up the process, and give you more accurate and reliable predictions. Additionally, you should consider getting some outside help. The person you hire should be experienced in handling this kind of situations and should be an unbiased contributor. To minimize your expenditure, you can use them to consult on the initial planning and then handle the implementation process yourselves.
While you might be willing to go to any lengths to save the company, do not consider forging the sales projections. By working with the real numbers, you could ask for more money to be directed to your department. This way, you can implement the changes you have planned enabling the business to recover its investment and then benefit from the profits.
Before you start coming up with solutions, you need to know where the problem lies. Some people will send representatives to speak to the vendors who stock their products, while others will focus on the customers. Both options are viable, but you should combine them to get reliable data. When you continuously hold these surveys, you will be able to tell what the consumers like and dislike about your products.
Essentially, when you have poor sales, it is either because you are targeting the wrong people, or you are stocking the wrong products. Therefore, to correct a situation like this, you will either need to change the target market, choose a different geographical region or change your products.
In some situations, the problem will not be the products or the market but the people in charge of these markets. You might have distributors who are not aggressively marketing the products or others who use ineffective methods. Essentially, the only way for you to save your sales in such a situation is to remove the person in charge. However, this does not automatically mean retrenching them. You can assess their skills, and then transfer them to another department where they can be useful.
Altering the distribution chain is not a small decision, and therefore you should not make it on your own. For this process, you should have a committee comprising of representatives from all the departments. Including all these people from the beginning will ensure that everyone is kept in the loop, and you also have different opinions and suggestions to use. It will also ensure that in case something goes wrong the blame will not fall squarely on you.
Professionals estimate that to come up with effective long term plans, the planning process should take at least four months. However, you will need to make some immediate changes to minimize your losses. What you could do is draft some short term fixes for the more pressing problems. From here, start making the changes in stages.
While coming up with your strategy, ensure you use the proper tools and software. This will speed up the process, and give you more accurate and reliable predictions. Additionally, you should consider getting some outside help. The person you hire should be experienced in handling this kind of situations and should be an unbiased contributor. To minimize your expenditure, you can use them to consult on the initial planning and then handle the implementation process yourselves.
While you might be willing to go to any lengths to save the company, do not consider forging the sales projections. By working with the real numbers, you could ask for more money to be directed to your department. This way, you can implement the changes you have planned enabling the business to recover its investment and then benefit from the profits.
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