Companies that listen to their customers, strategic thinking, innovative and make prudent investments are usually at the top of its class. Unfortunately, the economic crisis most organizations put on hold business initiatives, reduced staff, eliminated products or services, and closed facilities to keep their business viable. These actions were extremely difficult and necessary, but as the economy begins its recovery, a reaction or slow action will be fatal for many. For prepared and ready, the new environment will present new opportunities for growth and profit.
As companies consider that the recovery may be hampered by lack of personnel, internal and external fears, conflicting priorities and difficult to justify a business case still provisional financial environment. These influences negatively affect strategic thinking, innovation and alignment with business goals.
Creating new opportunities
Strategic and smart competitors have always done very well out of the economic crisis and slow to adjust companies were victims of indecision, tired thinking and misalignment market. After a moment of retiring, opening opportunities for those who can enjoy the disturbance created by the crisis to see new customer needs and changes in the competitive landscape.
Business leaders must answer the following questions:
What should be our strategic direction and priorities?
How can we stimulate creative thinking and spawning innovation within the organization?
How can we accelerate and improve the alignment of business strategy and decision-making of the organization?
How can we deeply understand the changing needs of our clients?
Creativity and Innovation
A recent IBM study of global business leaders found "creativity as the most important competition for the leadership of the company." (1) Creativity leads to innovation in products, services and how transactions are conducted and how a business model becomes. In the complex global business environment of today, creativity and innovation are a necessity for the long-term survival. Not only that, but innovation creates both revenue growth and increased profits. This was confirmed by a study by the Harvard Business Review of commercial launches of about 100 companies in which "14% of locations, the true innovations of value, it generates 38% of total revenues and 61% of the total benefits . "(2)
Dr. George Land acknowledged in his book, grow or die, decades ago, long before the complexity of the global business environment of today. Research and concepts from Dr. Earth were integrated in a process that releases creativity in the management team of a company to bring innovative results for strategic planning. (3) The process can also turn into customers creative partners that lead to product innovation and process. Through collaboration with Dr. earth, large consulting firms have incorporated this process in its consulting services in management, strategic planning through efforts of the implementation project.
Unlike Perfect
Most management consulting approaches focus on the current business processes and identify gaps between the current state and the desired state. This approach creates a culture patches or adaptation of existing processes and systems are needed to reach our goals. If our vision was to own a Mercedes SL55, we could get to make improvements to our Chevrolet Camaro? We may be able to make a Camaro perform more like a Mercedes and even change its external characteristics, but a Camaro. Taking advantage of advances in the methods of creative thinking on the basis of science and change our perspective of ourselves in the future with a vision that we have achieved our objectives, prepares us better understand what we need how to get there. This approach opens the door to more creative thinking to develop innovative ideas and strategies to achieve the vision.
Accelerated Strategy, Alignment and Planning Methodology
To put these concepts to work for a company, a planning process that involves multiple elements of people, processes and proven technology is required. It starts with the key to the organization who have the vision, experience, and participation in decision-making people. The next step is to launch and capture the creativity of key individuals. Research has shown that a person who has attained the age of 30, lost 98% of their creativity since childhood because of rules and limits imposed on them as they grow and enter in hand -d'œuvre. Exercises and techniques of Dr. Earth unleash creativity repressed key people leading to maximum participation in the generation of useful ideas flow for the intersection of creativity with experience.
The volume of ideas, solutions, constraints and facilitators that are generated by the new found creativity must now be analyzed and evaluated to find the strategic high-impact solutions that will propel the company's vision. This is accomplished with the facilitation of Experts and the use of powerful analytical technology. We are now on the road for solutions to complex problems, including:
Creating new business opportunities for products and services
The formulation of strategic guidelines
Innovation for maximum customer value and ROI
Achieving buy-in and ownership of decisions
Redefine business processes
Define information needs
The design and selection of information systems
The risk assessment of the company
Integrating electronic collection systems and analytical mind for many decades to support these strategic planning efforts. The author was one of the first and incorporated several of these systems in our management consulting practice in recent years. FarSightPro, developed by Dr. earth, has become the most sophisticated of these tools and is the foundation of our present management consulting practice. These tools speed up the decision making process by stimulating the reflexive comparison of ideas and strategies at the same time for all participants. Results that transform chaos to order and bring clarity and direction to focus required is created. By bringing together the thoughts of all participants, without suppression of expression that may occur in group discussions, where the dominant players are involved, new cards are on the table for consideration. In fact, the results provide the ability to focus the discussion to the high profitability, the important issues, strategies and opportunities. More importantly, the overall adjustment management strategy and the decision process was accelerated and the team will be more aligned and empowered to execute the ideas and strategies of participation.
Under this method allows an organization to be exceptionally agile in the climate of constant change business today. Usually change processes are very difficult, but when the people involved to create those same changes, innovation and transformation can flow quickly and efficiently.
Conclusion
Current economic conditions are improving and large companies are already preparing for recovery to move forward with projects and opportunistic strategic initiatives. Medium Business market must act with the same urgency. The use of rapid methods to reassess the strategy and initiatives, identifying emerging customer needs in changing environments, re-prioritize projects and implement the changes will separate the winners from the losers in today's complex business environment . Medium Business market should begin this process now before they are overwhelmed by the operational challenges created by the current state of your business as a result of downsizing and adjustments during the recession.
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